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Welcome to PRSA Greater Oregon Chapter

The Greater Oregon Chapter of the Public Relations Society of America invites you to get connected with public relations and communications professionals for networking, educational and professional development opportunities. Attend our meetings. Join a committee. Better yet, become a member!

Corporate Communications: Country's Largest Small-Box Retailer on Maximizing Results with Limited Resources
April 02, 2015
11:30 AM - 1:00 PM
Phoenix Inn Suites — Eugene

In her current role with Dollar General in Nashville, Crystal Ghassemi, APR, oversees all external communications efforts for the country's largest small-box retailer. Her presentation will demonstrate the challenges of administering internal and external communications to nearly 12,000 retail locations, 12 distribution centers and more than 100,000 employees... with a staff of four people. Come hear Ghassemi discuss what PR efforts Dollar General is exploring as the company continues its western and Pacific Northwest expansion and about their successes, in spite of limited resources. 

$20.00 PRSA Member

$25.00 Non-Member/Guest

$5.00 Student (PRSSA Member)

$15.00 Student (Non-PRSSA member)

  

  Coming up in 2015

  • April 2 -- Introducing a National Brand to a New Region. Dollar General Corporation's director of corporate communications, Crystal Ghassemi, APR, will share the commnications challenges related to the long-distance introduction of a national brand to a new region of the country.  In this case study, she will discuss Dollar General's entry into the Pacific Northwest market.
  • May 7 -- Meet the Eugene/Springfield Media.  Traditionally, the most popular meeting of the year, this is your chance to meet with top editors, writers and reporters from our area, hear their candid thoughts about their trade and our relationships with them AND ask your questions. This year, we will offer a survey to see who you'd most like to see on this always well-attended panel. Look for the survey early this month!
  • June 4 – Coming Soon. Watch this space!!
  • July 2 – GOPRSA is On Vacation, Happy Summer! No meeting.
  • August 6 -- Spring Networking Social. In addition to the opportunity to network with professional colleagues, we're looking to provide a little fun professional development, as well. We're thinking another round of the very well-received PR Trivia along with FABULOUS prizes -- watch this space for details!

New Meeting Place!

GOPRSA is now meeting at the Phoenix Inn, 850 Franklin Blvd., Eugene. See you there!

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